A coaching community for loan officers
Content that sounds like you. Partners who come to you. Systems that don't let deals slip. And the AI skills to make it all run.
A real DAI coaching call
You've seen it on LinkedIn. Scroll through loan officer profiles and it's the same stuff everywhere. "Happy Friday!" "Rates are down!" "Just closed!" Nobody stops scrolling for that. It's background noise.
Then there's the other side. Ignoring AI entirely. Still doing everything manually. Still spending hours on content nobody sees. Still forgetting to follow up with leads because there's no system in place.
The loan officers who are winning figured something out: AI is the vehicle, not the destination. The destination is growing your business and putting more money in your pocket.
Everything inside DAI maps to one of these. If it doesn't help you close more deals or save you time, we don't teach it.
Social media content, video scripts, blog posts, SEO, newsletters, Google Business Profile, websites, email marketing. And Duplico - our voice-trained AI content platform that makes everything sound like you wrote it.
"I worked with Luke to help me generate more content and implement AI in my business, he's a total pro and has helped increase my reach by 300%!"
"They don't just have AI write content for you - they teach you how to keep your human voice in everything you create. The content sounds like me, not a robot."
"I use Duplico to generate ideas for my content. Then I do one short form video, one long form post and one IG Carousel. After a few months, I am now getting leads from my Social Media posts."
Build AI tool portals agents actually use. Create branded lead magnets and buyer guides. Teach AI classes that make you the go-to person in your market. Co-marketing strategies that make agents want to send you business.
"I built a 107-page SEO-optimized website in under 2 hours. It's better than any website I've ever paid for. I spent $2,000 on a site last year and they charged me $300 a month for SEO. It wasn't a tenth as good as this one."
"He built a thumbnail creator, headshot creator, and a bunch of tools in a portal specifically for agents. He's starting to get referrals."
"Luke doesn't just talk about AI - he actually understands how to use it in a way that moves the needle. He's helped me think differently about direct-to-consumer strategy, automation, and building systems that create real opportunity instead of busy work."
CRM setup, pipeline management, follow-up automation, database management, review automation, chatbot setup, workflow automation. If you forget to call back one prospect a year, that's $5-10K in commission you left on the table.
"I've worked with Luke and his team to completely strip down and build back up my entire process when it comes to operations, marketing, and recruiting for my business. His unique approach to using AI to accomplish way more than I've ever been able to accomplish in the last year has been unmatched."
"For 17 years, I struggled with SEO vendors, GoDaddy, WordPress and could never get my content to match my ideas. In as little as 1 week, I built a website for my brands that I am PROUD of. Thank you, from someone who has paid over $75k throughout the years and never had my vision come to life. Until now."
Claude, ChatGPT, HeyGen, ElevenLabs, image generation, prompting fundamentals. Full Duplico onboarding. You don't need to be technical. You need to know enough to put AI to work.
"Until I started messing with this stuff on AI, I had never done anything with coding. I don't know this stuff. I'm not designing websites for people. I spent over $2,000 having a website built last year, and they charged me $300 a month for SEO. It wasn't a tenth as good as this one."
"I first attended one of Luke's free webinars and was genuinely impressed with how much valuable information he shared. After that, I joined the monthly subscription and it has been completely worth it."
600+ attend the AI Summit every month.
MortgageCon 2026
What ChatGPT gives everyone
"Exciting news! As we navigate the current real estate landscape, I'm thrilled to share that now is a great time to explore your home buying options. As your trusted mortgage professional, I'm here to guide you through every step of the journey."
Sounds like every other LO on LinkedIn.
What Duplico creates for you
"Got a call yesterday from a guy who was told by two other lenders he couldn't get approved. Ran his numbers. He qualifies. Closing in three weeks. This is why I do what I do. If someone told you no, get a second opinion. Seriously."
Sounds like a real person. Because it was trained on one.
"Your humanness is your moat."
When you join, you do a voice interview. You talk the way you actually talk. Duplico captures your patterns, your vocabulary, even the way you stumble through explaining something. Then every piece of content sounds like you wrote it.
I built Duplico myself. 800+ hours, a few thousand in AI credits. A dev team would've charged $500K+. It's included with your membership at no extra cost.
"I use Duplico to generate ideas for my content. Then I do one short form video, one long form post and one IG Carousel. After a few months, I am now getting leads from my Social Media posts. I also use the image generator for my posts."
"Luke doesn't offer fluff. He provides the tools and perspective needed. Anything Luke creates is designed to magnify your authentic voice, not replace it."
"The leads are excellent, but the technology and what they are teaching Loan Officers put them so far above and beyond what any other marketing agency are doing. If you are on the fence, get off and get into action with them!"
Cancel anytime. No contracts. No annual lock-in.
Wednesday: strategy with Luke. Friday: implementation with Marissa. These are live. You can ask questions. We build things together on the call. Everything gets recorded for the vault.
Nicole runs recurring sessions for members starting from scratch. Cycles weekly so you can jump in no matter when you join.
Voice interview in your first week. AI content that sounds like you from day one. This is our platform. Included with membership.
Active LOs sharing wins, asking questions, building together. When someone builds a tool or closes a deal from a post, you hear about it same day.
Every session recorded and organized: Get Visible, Get Partners, Get Efficient, Get Skilled. Foundation through advanced. New content added every week.
Written guides with takeaways, action items, and prompts. So you can implement without rewatching a full recording.
8 years helping loan officers build their businesses. I'm the educator and strategist, not a loan officer. That's an advantage. I'm not competing with you. I'm building for you.
I built Duplico myself using Claude Code with no coding background. 800+ hours, a few thousand in AI credits. A dev team would have quoted $500K+. I tell you that so you understand: I don't just teach AI. I use it every day to build real things.
I keynote at MortgageCon, AIME Fuse, IMN Mortgage AI Conference, and MMLA. I host the AI Summit with 600+ monthly attendees. But the thing I'm most proud of is the community. 200+ loan officers who show up, do the work, and get results.
This isn't a course you watch 40 hours of video for. Calls are twice a week. You attend what you can. Everything's recorded. The whole point of what we teach is saving you time. Members tell us they're getting hours back every week because AI handles stuff that used to eat their afternoon.
Cole Brantley had never done anything with coding before joining. He built a 107-page website in 2 hours. Nicole runs boot camp sessions for beginners starting from scratch. If you can use your phone, you can do this.
ChatGPT is one tool. We teach you how to use it, Claude, HeyGen, ElevenLabs, and a dozen other tools to grow your business. Plus ChatGPT makes everyone sound the same. Duplico makes you sound like you. We cover strategy too - knowing how to prompt ChatGPT doesn't tell you what content to create, how to attract agents, or how to build follow-up systems.
Most of our best results came from people who started at zero. JR Conway knew nothing about AI when he joined. Six months later he was running a full blog machine. Nicole's boot camp sessions cycle weekly. Jump in whenever.
Yes. Monthly billing. Cancel whenever. No contracts, no hoops. We keep members because the coaching is good, not because we make it hard to leave. Some members have been with us 5-8 years. That says more than anything I could write here.
Paul Byron closed a $699K loan from a single social media post. Cole Brantley replaced a $2,300-a-year website with one he built in 2 hours for $10. Jason Kindler has 180 agents using his tool portal. Zach Bleznick rebuilt his entire operation and walked into UWM with something that blew their minds.
All of them learned how to do it inside DAI. For $97 a month.
200+ loan officers are already in there. The only question is whether you keep doing it the hard way.